Service. Brotherhood. Heritage. These are the values that the founders Mark and Arch—both Naval aviators wanted to bring forward. The ready room stories they shared about camaraderie and adventure inspired a brand that stands tall. The Old Line is a nod of respect to the men and women that have served, going all the way back to the First Maryland Regiment and George Washington. Bravo Zulu!











We delivered:
Competitive Audit
Brand Positioning & Strategy
Brand Invention
Brand System
Packaging System
Marketing Collateral
Website
GOGO & MOJO